Intrepreneurial Disrupters Zig Towards Taco Innovation – The Awl

IntrepreneurialDisruptersZigTowardsTacoInnovation

“Designedbyan‘intrepreneurial’teamofyoungTacoBellexecutivesina‘secretwarroom’atthechain’sIrvine,Calif。

-basedheadquarters,thenew[fast-casualtaco]conceptisnothinglikethemothershipbrand?

—?

exceptthattacosareonthemenu…。

TheprojecthasbeenledbyJeffJenkins,TacoBellseniorbrandmanagerand‘residentdisrupter,’whoisalsoleadingthecompany’smobileorderinginitiative…。

Decidingto‘zigwhileeveryoneelsezagged,’theteamdecidedtotake‘thebestofAmericancuisineandputitintoataco,’hesaid。

”?

—?

TheonlymissingelementsinthegameofBullshitBuzzwordBingoondisplayhereare“immersive,”“founders”and“storytelling。

”Also,ifyouhaveeverusedanyofthesetermstodescribeanythingyoudowithanydegreeofsincerityyouareanutterfraudandeveryonecanbarelywaitforyoutoturnyourbackbeforetheycollapseintoapuddleoflaughterand?